Saturday, October 18, 2008

Guiness Beer runs a sex train

Sex in the media gets worse and worse. Seriously though-beer having sex with a young woman??? I often wonder if these ad developers have women in their lives. Obviously they have mothers and would these mothers be proud of the work that their darling children have done. The message behind this is just sad. I'm not understanding how a beer company or any company for that matter could be ok with the message their sending-have a girl (beer) and share her with as many friends as you'd like as if she's an object.

How can company's allow these types of forums to even go into production? Its a waste of money on their part. They have to know the controversy that comes along with it. Besides that, what network did they actually think would let this cross the airwaves?

Will there ever be a time when women aren't depicted as sexual objects? Sadly I think not. Sex sells. These ads are making tons of money. As a woman I'm insulted. But it starts with women turning down rolls like these. If they had no one to play the parts then case closed. Unfortunately there are so many women out there who find it appealing when men idolize them sexually.


http://www.youtube.com/watch?v=1mV5R_rErOs

Wednesday, October 1, 2008

Docle sexes Gabbana???

Check out this video. It's supposed to be an ad for the Dolce and Gabbana Spring 2007 collection, yet it appears to strictly advertise sex. There are gay and lesbian images throughout the entire video. I'm a huge fan of fashion and I think it is very insulting to the clothes to take the focus away and turn it towards a dry-porn episode. Dolce and Gabbana have taken the saying sex sells to another level with this advertisement. As a consumer this would not make we want to buy their product anymore than it would minus the sexual content. The media needs to learn how to make their product the eye of their vision without so many distractions. There were quite a few moments during this video where my mouth literally dropped. I was shocked to see such disturbing images. I doubt many people would have a problem with a nice looking model advertising the latest jeans with a sexy new shirt but when it comes to guys engaged with each other sexually to market a product then it becomes one of those awkward silent moments. I'm sure the scenes with the women fondling over one another was a big hit with the men. It would be interesting to know what type of audience this was geared to. If I didn't know Dolce & Gabbana the product I would think the product was geared toward gays and lesbian.

http://www.youtube.com/watch?v=vxsT0Rrrtws