Sex in the media gets worse and worse. Seriously though-beer having sex with a young woman??? I often wonder if these ad developers have women in their lives. Obviously they have mothers and would these mothers be proud of the work that their darling children have done. The message behind this is just sad. I'm not understanding how a beer company or any company for that matter could be ok with the message their sending-have a girl (beer) and share her with as many friends as you'd like as if she's an object.
How can company's allow these types of forums to even go into production? Its a waste of money on their part. They have to know the controversy that comes along with it. Besides that, what network did they actually think would let this cross the airwaves?
Will there ever be a time when women aren't depicted as sexual objects? Sadly I think not. Sex sells. These ads are making tons of money. As a woman I'm insulted. But it starts with women turning down rolls like these. If they had no one to play the parts then case closed. Unfortunately there are so many women out there who find it appealing when men idolize them sexually.
http://www.youtube.com/watch?v=1mV5R_rErOs
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