Check out this video. It's supposed to be an ad for the Dolce and Gabbana Spring 2007 collection, yet it appears to strictly advertise sex. There are gay and lesbian images throughout the entire video. I'm a huge fan of fashion and I think it is very insulting to the clothes to take the focus away and turn it towards a dry-porn episode. Dolce and Gabbana have taken the saying sex sells to another level with this advertisement. As a consumer this would not make we want to buy their product anymore than it would minus the sexual content. The media needs to learn how to make their product the eye of their vision without so many distractions. There were quite a few moments during this video where my mouth literally dropped. I was shocked to see such disturbing images. I doubt many people would have a problem with a nice looking model advertising the latest jeans with a sexy new shirt but when it comes to guys engaged with each other sexually to market a product then it becomes one of those awkward silent moments. I'm sure the scenes with the women fondling over one another was a big hit with the men. It would be interesting to know what type of audience this was geared to. If I didn't know Dolce & Gabbana the product I would think the product was geared toward gays and lesbian.
http://www.youtube.com/watch?v=vxsT0Rrrtws
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1 comment:
Wow, Sheena, this is a great resource as a collection of ads from D&G and the type of ads favored by this company. Sheesh.
J
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